Engineers, surveyors and contractors across five infrastructure organisations. What we found set twelve months of roadmap and gave product, commercial and leadership one view of who it was building for.
Sensat transforms complex infrastructure data into an exact digital twin. Their cloud platform brings together everything from drone maps to engineering designs, allowing real-world teams to collaborate instantly and manage risk without setting foot on-site.
Thunk accelerated our understanding of client workflows and needs. Uncovering opportunities and kick-starting ideas that contributed to the product roadmap for the next 12 months. The easy-to-consume output became a key part of our employee onboarding process.
Michele Battelli, Chief Product Officer, Sensat
Sensat’s platform, Mapp, was gaining traction with contractors, engineers and surveyors on complex infrastructure projects. Deciding what to build next meant knowing how those people actually worked, and that view didn’t exist anywhere in the business.
We spent time with users across five infrastructure organisations, and the findings set twelve months of roadmap that product, commercial and leadership all backed.
Traction brings its own problem. Once a platform is working, every team develops a view about what should come next, and each view is supported by whatever that team can see.
Product, commercial and leadership were all confident about what customers needed, and none of them were looking at the same evidence. So roadmap arguments were settled by whoever made the strongest case rather than by what was true.
No clear, evidence-based view of how users actually worked or where it hurt
Product decisions made from scattered signals rather than structured insight
Different understandings of the customer across product, commercial and leadership
Roadmap priorities not confidently connected to user behaviour
Twelve months of roadmap, grounded in what customers did rather than what anyone believed they did.
The part that mattered was who agreed with it. Product, commercial and leadership were working from one structured view of the customer, so prioritisation stopped being a contest between departments.
It also stuck. Journey maps, opportunity areas and insight boards carrying audio from real users became part of how Sensat onboards new staff, so people joining now start with the customer rather than the product.
A structured view of real client workflows across construction and infrastructure
Clear opportunities to improve how field and office teams work together
Insight that directly shaped the twelve-month roadmap
Shared artefacts that aligned product, commercial and leadership on one picture
01
Contractors, engineers and quantity surveyors across five infrastructure organisations, on live projects with real deadlines.
02
Not what people wanted, but what was slowing them down and what it was costing them.
03
Journey maps, opportunity areas and insight boards carrying direct audio from users, built to be shown in a room rather than filed.
04
Prioritised features, mapped capability gaps, and shaped twelve months of roadmap against both user need and market position.
A disciplined hunt for value — the structure to explore the unknown without the usual cost of getting it wrong.
1-hour (remote)
Bring us the thing everyone in your organisation disagrees about. We'll tell you what we'd do, whether that involves us or not.
1-day (in person)
One day won't solve everything, but it'll tell you exactly where to start. 'Too many ideas' become one clear plan with the evidence to back it.