We help teams find digital breakthroughs and prove what works before they invest

We're not an agency or a consultancy.

We're an Innovation Partner

An agency takes your brief and delivers it. We tell you whether the brief is right first, and we'll say so when the answer is that you shouldn't build it

Our approach leads to

Increased Revenues

Value you weren't capturing, from existing customers and the ones you couldn’t reach.

Opens up new markets

A way into somewhere you're not, proven properly before you commit to it.

Do what nobody's done before

A first in your industry, because the obvious moves have all been taken already.

The proof

£1m

in untapped revenue streams and partnership opportunities, McDonald's

50%

more fan engagement, with real fans in the stands, FIFA

33%

efficiency gains leading to reduced support costs, Flock

I love the idea of innovation and being fast to market, and that’s exactly what Thunk delivered. What impressed us most was how this felt less like a surface-level innovation piece and more like a real digital transformation.

Peter Norris,
Vice President of Global Channels
Mandarin Oriental

There’s a proven process that sits behind everything we do

Find, Prototype, Prove. We call this Actionable Innovation. It's already the throughline across every engagement we've delivered.

Small ways to break the deadlock. Yes, even yours.

External perspective

1-hour (remote)

Bring us the thing everyone in your organisation disagrees about. We'll tell you what we'd do, whether that involves us or not.

Find out more Book for free

First move

1-day (in person)

One day won't solve everything, but it'll tell you exactly where to start. 'Too many ideas' become one clear plan with the evidence to back it.

Find out more Book for £1,500

We Oceans